Privacy policy

# Privacy Policy

**Effective Date:** June 4, 2026
**Last Revised:** June 4, 2026
**Governing Entities:** iEcho USA, iEcho America, and iEcho Americas (collectively, "iEcho Americas," "Company," "we," "us," or "our")
**U.S. Managing Party:** B&C Graphics LLC ("B&C Graphics") for U.S. regional customer and prospect data management
**Primary Contact:** sales@iechoamericas.com
**Registered Address:** 1623 Main Street, Suite 311, Dallas, TX 75201

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## 1. Introduction and Scope of This Policy

iEcho Americas is committed to conducting its business operations in a manner that respects the privacy rights and personal data protections afforded to individuals under applicable federal, state, and international law. This Privacy Policy (the "Policy") constitutes a legally binding statement of our data collection, processing, use, disclosure, retention, and security practices with respect to all personal information gathered through or in connection with our website located at iechousa.com (the "Site"), our e-commerce storefront, our marketing communications, and any other digital properties operated by iEcho Americas that link to or reference this Policy.

For the United States region, **B&C Graphics LLC** ("B&C Graphics") acts as a managing party of customer and prospect data on behalf of and in coordination with iEcho Americas for purposes that include sales support, customer service, marketing coordination, CRM management, analytics, and related business operations. Where this Policy references "we," "us," or "our" in connection with personal data collection, processing, storage, marketing, customer management, or service coordination, it includes iEcho Americas and B&C Graphics as applicable.

This Policy applies to all visitors, users, customers, prospective customers, and other individuals who access or interact with our Site, regardless of their geographic location, subject to the jurisdictional limitations and carve-outs described herein. By accessing or using the Site, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. If you do not agree with any portion of this Policy, you are directed to discontinue your use of the Site immediately and to refrain from submitting any personal information to us through any channel.

This Policy does not govern the data practices of third-party websites, platforms, or services that may be linked to or from our Site. iEcho Americas expressly disclaims any responsibility or liability for the privacy practices of such third parties, and we encourage you to review the privacy policies of any third-party platforms you access through our Site.

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## 2. Definitions

For the purposes of this Policy, the following terms shall have the meanings ascribed to them below:

**"Personal Data"** or **"Personal Information"** means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a particular individual or household, including but not limited to names, postal addresses, email addresses, Internet Protocol (IP) addresses, device identifiers, browsing history, and professional contact information.

**"Processing"** means any operation or set of operations performed on Personal Data, whether or not by automated means, including collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure by transmission, dissemination, or otherwise making available, alignment, combination, restriction, erasure, or destruction.

**"Controller"** means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the Processing of Personal Data. For purposes of this Policy, iEcho Americas is the Controller with respect to Personal Data collected through the Site, with B&C Graphics acting as a co-managing party for U.S. regional data.

**"Third-Party Data Partner"** means any external platform, vendor, or service provider engaged to perform visitor identification, lead enrichment, behavioral analytics, or marketing intelligence functions, including but not limited to Google Analytics, Leadinfo, Apollo.io, ZoomInfo WebSights, and RB2B.

**"Consent"** means any freely given, specific, informed, and unambiguous indication of a data subject's wishes by which they, by a statement or by a clear affirmative action, signify agreement to the Processing of Personal Data relating to them.

**"Sale"** or **"Sharing"** of Personal Information, as used in the context of the California Consumer Privacy Act (CCPA) and its amendments under the California Privacy Rights Act (CPRA), means the disclosure of Personal Information to a third party for monetary or other valuable consideration, or the sharing of Personal Information with a third party for cross-context behavioral advertising purposes, regardless of whether monetary consideration is exchanged.

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## 3. Information We Collect

### 3.1 Information You Provide Directly

iEcho Americas collects Personal Information that you voluntarily provide to us through the Site or through direct communications. Such information may include, without limitation:

- Full legal name, job title, and business name;
- Billing address, shipping address, and other postal information;
- Email address and telephone number;
- Payment card information and financial account details, which are processed through PCI-DSS compliant third-party payment processors and are not stored directly on our servers;
- Account credentials, including usernames and passwords, where applicable;
- Order history, product preferences, service requests, and customer service communications; and
- Any other information you choose to submit through contact forms, quote request forms, or direct email correspondence to sales@iechoamericas.com.

### 3.2 Information Collected Automatically

When you access or navigate the Site, certain technical and behavioral data is collected automatically through cookies, web beacons, pixel tags, server logs, and similar tracking technologies. This automatically collected data may include:

- Internet Protocol (IP) address and approximate geolocation derived therefrom;
- Browser type, version, and language settings;
- Operating system and device type;
- Referring URL and exit page;
- Pages viewed, time spent on each page, links clicked, and navigation paths through the Site;
- Date and time of access;
- Session identifiers and persistent device identifiers; and
- Search queries entered on the Site.

### 3.3 Business Intelligence and Visitor Identification Data

iEcho Americas and B&C Graphics engage Third-Party Data Partners to perform company-level and, in certain instances, individual-level visitor identification and lead enrichment activities. Through these partnerships, we may collect or receive information including:

- The name, industry, size, and geographic location of the company associated with a visitor's IP address;
- The email domain of the visiting organization;
- The professional identity of individual visitors, including name, work email address, and LinkedIn profile URL, where such information is resolved through person-level identification services;
- Visit frequency, page-level intent signals, and behavioral engagement data; and
- Attribution data linking a visit to a specific referring source or marketing campaign.

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## 4. Cookies, Tracking Technologies, and Third-Party Data Partners

### 4.1 Overview of Tracking Technologies

The Site employs a range of tracking technologies to support its operational, analytical, and commercial functions. These technologies include first-party cookies set under the iechousa.com domain, third-party scripts loaded from external domains, pixel tags embedded in web pages and email communications, and analytics tools. Each of these technologies may collect data about your interactions with the Site, which may be combined with data held by our Third-Party Data Partners to generate enriched visitor profiles for business intelligence and marketing purposes.

Cookies are small text files stored on your device by your web browser at the instruction of a website. They serve a variety of functions, including maintaining session state, remembering user preferences, attributing visits to marketing campaigns, and enabling third-party analytics and identification services.

### 4.2 Cookie Categories

**Essential Cookies** are strictly necessary for the Site to function and cannot be disabled without impairing core functionality. They include session management cookies, shopping cart cookies, and authentication tokens. No consent is required for the placement of Essential Cookies.

**Analytics and Performance Cookies** enable us to measure and analyze how visitors interact with the Site, including which pages are visited most frequently, how long visitors remain on each page, and where visitors exit the Site. This data is used in aggregate to improve the structure, content, and performance of the Site.

**Marketing and Behavioral Cookies** are used to identify commercial prospects, deliver targeted marketing communications, and build enriched visitor profiles for business development purposes. The placement of Marketing and Behavioral Cookies requires your affirmative Consent, except where otherwise permitted by applicable law.

### 4.3 Third-Party Data Partners and Their Tracking Functions

iEcho Americas and B&C Graphics have engaged the following Third-Party Data Partners, each of which may deploy tracking technologies on the Site for the purposes described below. The platforms listed are those currently or recently active and are not an exhaustive or permanent list — we may add, remove, or substitute tracking partners from time to time with or without notice, and this Policy will be updated accordingly to reflect any material changes. Each partner operates under its own privacy policy and data processing terms.

**Google Analytics** (Measurement ID: `G-L8CHJ4VS8H`) is a web analytics service operated by Google LLC that collects and analyzes data about how visitors interact with the Site. Google Analytics uses cookies and similar technologies to collect information including pages viewed, session duration, device type, geographic region, and referral source. This data is used to generate aggregate reports on Site performance and visitor behavior. For information regarding Google's data practices and opt-out options, please refer to Google's Privacy Policy at [policies.google.com/privacy](https://policies.google.com/privacy) and Google's Analytics opt-out browser add-on at [tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout).

**Leadinfo** (Identifier: `LI-697119C36AF5F`) is a company-level visitor identification platform that tracks unique visits to the Site and associates IP addresses with known business entities. Leadinfo provides iEcho Americas and B&C Graphics with data including company name, industry classification, company size, and behavioral engagement metrics at the company level. Leadinfo does not identify specific individual visitors through this integration. For information regarding Leadinfo's data practices, please refer to Leadinfo's privacy policy at [leadinfo.com/en/privacy](https://www.leadinfo.com/en/privacy/).

**Apollo.io** (App ID: `696109823b8b03002110637e`) is a B2B intelligence platform that performs reverse-IP lookup and visitor enrichment services. When the Apollo.io tracking script is active on the Site, it collects visitor IP addresses and cross-references them against Apollo's proprietary database of business entities to identify the company, industry, employee size range, and geographic location associated with the visit. Where Company & Person identification is enabled, Apollo.io may additionally resolve individual visitor identities, including name, work email address, and professional profile data. For information regarding Apollo.io's data practices, GDPR rights, and opt-out mechanisms, please refer to Apollo.io's privacy policy at [apollo.io/privacy-policy](https://www.apollo.io/privacy-policy), Apollo.io's individual data opt-out portal at [privacy.apollo.io](https://privacy.apollo.io), and Apollo.io's GDPR overview at [knowledge.apollo.io](https://knowledge.apollo.io/hc/en-us/articles/4409141087757-General-Data-Protection-Regulation-GDPR-Overview).

**ZoomInfo WebSights** is a website visitor intelligence service operated by ZoomInfo Technologies Inc. that matches visitor IP addresses and email domains against ZoomInfo's proprietary database of business entities to identify which companies are visiting the Site. ZoomInfo WebSights collects and processes IP addresses and email domain data at the company level and does not, through this integration, identify specific individual visitors. For a complete and current description of ZoomInfo's data practices, please refer to ZoomInfo's privacy policy and Trust Center at [zoominfo.com/trust-center/your-privacy](https://www.zoominfo.com/trust-center/your-privacy).

**RB2B** (Key: `4N210HQ48W6Z`) is a person-level visitor identification service that resolves anonymous website traffic to specific individual identities, including the visitor's full name, professional email address, and LinkedIn profile URL. When active, RB2B processes data at the individual level and may associate your visit to the Site with personal information held in RB2B's proprietary database. When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email address. We, or service providers on our behalf, may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting [app.retention.com/optout](https://app.retention.com/optout).

### 4.4 RB2B Cookie Declarations

In accordance with our obligations under applicable privacy regulations and the requirements of the RB2B platform, we hereby declare the following first-party cookies set by RB2B on the Site when active:

### 4.5 ZoomInfo WebSights Cookie Declarations

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## 5. How We Use Your Information

iEcho Americas and B&C Graphics process Personal Information collected through the Site for the following purposes:

**Order Fulfillment and Contract Performance.** We use Personal Information to process and fulfill orders, arrange for shipping, delivery, and installation, manage returns and service requests, issue invoices and receipts, and communicate with you regarding the status of your order.

**Regional Sales and Service Management (B&C Graphics).** For U.S.-based customers and prospects, B&C Graphics may manage CRM records, coordinate demonstrations and service appointments, provide technical and application support, administer training, support account management, and conduct regional marketing and outreach on behalf of iEcho Americas.

**Customer Support and Communications.** We use your contact information to respond to inquiries, complaints, and service requests submitted to sales@iechoamericas.com or through any contact form on the Site.

**Website Analytics and Performance Optimization.** We use automatically collected technical data and analytics tools, including Google Analytics, to monitor the performance of the Site, analyze visitor behavior in aggregate, and make improvements to the Site's structure, content, and user experience.

**Business Intelligence and B2B Lead Generation.** We use data collected through our Third-Party Data Partners to identify which companies and, where applicable, which individual professionals are visiting the Site, to assess commercial interest in our products and services, and to initiate targeted outreach to prospective business customers.

**Marketing Communications.** We may use your email address and other contact information to send you marketing communications regarding our products, services, promotions, and industry news, subject to your consent or opt-out rights as described in Section 6 of this Policy.

**Legal Compliance and Fraud Prevention.** We may process Personal Information as necessary to comply with applicable legal obligations, respond to lawful requests from governmental authorities, and protect the rights, property, and safety of iEcho Americas, B&C Graphics, our customers, and the public.

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## 6. Your Rights and Choices

### 6.1 Cookie Consent and Preference Management

When you first access the Site, you will be presented with a cookie consent banner that provides you with the opportunity to accept or decline the placement of non-essential cookies, including Analytics and Marketing and Behavioral Cookies. Your selection will be recorded and honored for the duration of your session and, where technically feasible, for subsequent visits.

If you select **Decline**, all non-essential tracking scripts — including Google Analytics, Leadinfo, Apollo.io, ZoomInfo WebSights, and RB2B — will be strictly blocked from loading and will not set cookies or collect any data during your visit. Selecting Decline does not affect the placement of Essential Cookies necessary for the Site to function. You may modify your cookie preferences at any time by clicking the **"Manage preferences"** link in the consent banner or by clearing your browser's cookies and revisiting the Site.

### 6.2 Direct Opt-Out Mechanisms for Third-Party Data Partners

Each of our Third-Party Data Partners independently maintains opt-out mechanisms through which you may request the removal of your personal or company profile from their respective databases, opt out of data sale or sharing, or exercise other applicable privacy rights. The following opt-out resources are provided for your convenience:

| Platform | Opt-Out / Privacy Resource | Scope of Request |
| :--- | :--- | :--- |
| **Google Analytics** | [tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout) | Opt out of Google Analytics tracking across all sites |
| **Leadinfo** | [leadinfo.com/en/privacy](https://www.leadinfo.com/en/privacy/) | Data subject access requests and opt-out |
| **Apollo.io — Data Opt-Out** | [privacy.apollo.io](https://privacy.apollo.io) | Remove your individual profile from Apollo's database |
| **Apollo.io — GDPR** | [knowledge.apollo.io — GDPR Overview](https://knowledge.apollo.io/hc/en-us/articles/4409141087757-General-Data-Protection-Regulation-GDPR-Overview) | EU/UK data subject rights and opt-out |
| **Apollo.io — Privacy Policy** | [apollo.io/privacy-policy](https://www.apollo.io/privacy-policy) | Full data practices, CCPA rights, and deletion requests |
| **ZoomInfo** | [zoominfo.com/trust-center/your-privacy](https://www.zoominfo.com/trust-center/your-privacy) | Profile removal, data access requests, and opt-out of sale or sharing |
| **RB2B / Retention.com** | [app.retention.com/optout](https://app.retention.com/optout) | US advertising opt-out and identity resolution opt-out |
| **RB2B GDPR** | [rb2b.com/rb2b-gdpr-opt-out](https://www.rb2b.com/rb2b-gdpr-opt-out) | EU/UK data collection opt-out under GDPR |

The platforms listed above represent those currently or recently active on the Site. As iEcho Americas may engage additional or substitute tracking partners from time to time, we encourage you to review this Policy periodically for updates to this list.

### 6.3 Global Privacy Control (GPC)

The Site is configured to detect and honor Global Privacy Control (GPC) signals transmitted by your browser or browser extension. Under California law, a GPC signal constitutes a valid and legally recognized opt-out of the sale and sharing of Personal Information and must be honored automatically, without requiring any further action by the visitor. Where the Site detects a GPC signal, it will automatically suppress all non-essential tracking scripts for that session and treat the visit as subject to a "Do Not Sell or Share" instruction.

### 6.4 Persistent Opt-Out Link

In accordance with the requirements of the California Consumer Privacy Act and the California Privacy Rights Act, iEcho Americas provides a persistent mechanism through which California residents and other visitors may opt out of the sale or sharing of their Personal Information at any time. A **"Your Privacy Choices"** link is available in the footer of the Site and may be used to access your consent preferences, withdraw previously granted consent, or submit a Do Not Sell or Share request at any time following your initial visit.

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## 7. State-Specific Privacy Disclosures

### 7.1 Texas Residents — Texas Data Privacy and Security Act (TDPSA)

iEcho Americas and B&C Graphics operate in Dallas, Texas and are subject to the Texas Data Privacy and Security Act, Tex. Bus. & Com. Code Chapter 541 (the "TDPSA"), which took effect on July 1, 2024. To the extent that we process Personal Data of Texas residents in a manner subject to the TDPSA — and subject to the TDPSA's applicable exemptions, including its carve-out for data processed in a commercial or employment context — Texas residents have the following rights:

1. **Right of Access:** The right to confirm whether iEcho Americas is processing your Personal Data and, if so, to obtain access to such data.
2. **Right to Correction:** The right to correct inaccuracies in your Personal Data.
3. **Right to Deletion:** The right to request the deletion of Personal Data that you have provided to us or that we have obtained about you.
4. **Right to Portability:** The right to obtain a copy of your Personal Data in a portable and, to the extent technically feasible, readily usable format.
5. **Right to Opt Out:** The right to opt out of the processing of your Personal Data for purposes of targeted advertising, the sale of Personal Data, or profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise any of the foregoing rights, please submit a verifiable consumer request to sales@iechoamericas.com. Requests may be handled by iEcho Americas and/or B&C Graphics depending on the nature of the data and the region. For requests relating to Personal Data held independently by our Third-Party Data Partners, you must contact those platforms directly using the opt-out resources provided in Section 6.2.

### 7.2 California Residents — California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA)

iEcho Americas acknowledges its obligations under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the "CCPA"), with respect to Personal Information of California residents. California residents have the following rights under the CCPA:

1. **Right to Know:** The right to request disclosure of the categories and specific pieces of Personal Information we have collected about you, the categories of sources from which such information was collected, the business or commercial purposes for which it was collected, and the categories of third parties with whom it has been shared.
2. **Right to Delete:** The right to request deletion of Personal Information we have collected about you, subject to certain exceptions.
3. **Right to Correct:** The right to request correction of inaccurate Personal Information we maintain about you.
4. **Right to Opt Out of Sale or Sharing:** The right to opt out of the sale of your Personal Information or the sharing of your Personal Information for cross-context behavioral advertising purposes. iEcho Americas acknowledges that its use of person-level visitor identification services, including RB2B when active, may constitute "sharing" of Personal Information for cross-context behavioral advertising under the CCPA. Accordingly, iEcho Americas provides the opt-out mechanisms described in Sections 6.1, 6.2, and 6.4 of this Policy.
5. **Right to Limit Use of Sensitive Personal Information:** The right to limit the use and disclosure of Sensitive Personal Information to those uses necessary to perform the services or provide the goods reasonably expected by an average consumer.
6. **Right to Non-Discrimination:** The right not to receive discriminatory treatment for exercising any of the rights described in this Section.

To submit a verifiable consumer request under the CCPA, please contact iEcho Americas at sales@iechoamericas.com. California residents may also authorize an agent to submit requests on their behalf, provided that the agent provides written authorization signed by the California resident.

### 7.3 European Residents — General Data Protection Regulation (GDPR)

If you reside in the European Economic Area (EEA) or the United Kingdom, we process your Personal Data under the following lawful bases: your Consent, performance of a contract, compliance with legal obligations, and our legitimate interests in analytics, marketing, and business development. You have the right to access, correct, delete, and port your Personal Data, and to withdraw Consent at any time. To exercise these rights, please contact sales@iechoamericas.com. If we transfer your Personal Data outside the EEA or UK, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

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## 8. Children's Privacy

The Site and the products and services offered by iEcho Americas are directed exclusively to commercial businesses and adult professionals. iEcho Americas does not knowingly collect, solicit, or maintain Personal Information from any person under the age of thirteen (13). In the event that iEcho Americas discovers or is notified that it has inadvertently collected Personal Information from a child under the age of thirteen without verifiable parental consent, it will take prompt steps to delete such information from its records. If you believe that a child under the age of thirteen has provided Personal Information to iEcho Americas without appropriate parental consent, please contact us at sales@iechoamericas.com.

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## 9. Data Retention

iEcho Americas retains Personal Information for as long as is reasonably necessary to fulfill the purposes for which it was collected, to comply with applicable legal obligations, to resolve disputes, and to enforce our agreements. B&C Graphics may retain U.S. customer records consistent with business and legal requirements. Upon expiration of the applicable retention period, Personal Information will be securely deleted or anonymized in a manner that prevents its reconstruction or re-identification.

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## 10. Data Security

iEcho Americas implements and maintains commercially reasonable technical, administrative, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, loss, or destruction. These measures include, without limitation, encrypted data transmission via Transport Layer Security (TLS) protocols, access controls limiting data access to authorized personnel on a need-to-know basis, and periodic review of our data security practices. Notwithstanding the foregoing, no method of electronic transmission or storage is completely secure, and iEcho Americas cannot guarantee the absolute security of any Personal Information transmitted to or stored by us. In the event of a data security incident involving your Personal Information, iEcho Americas will notify affected individuals and relevant regulatory authorities as required by applicable law.

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## 11. Disclosure of Personal Information to Third Parties

iEcho Americas does not sell Personal Information to third parties for monetary consideration. We may, however, disclose Personal Information to the following categories of third parties in connection with the purposes described in this Policy:

- **Service Providers and Processors:** Third parties engaged to perform services on our behalf, including payment processors, shipping carriers, customer relationship management platforms, email service providers, and website hosting providers.
- **B&C Graphics LLC:** As the U.S. managing party, B&C Graphics may receive and process customer and prospect data for regional sales, service, and marketing coordination on behalf of iEcho Americas.
- **Third-Party Data Partners:** As described in Section 4.3, iEcho Americas shares visitor data with business intelligence and lead enrichment platforms, which may include but are not limited to Google Analytics, Leadinfo, Apollo.io, ZoomInfo WebSights, and RB2B. This sharing may constitute a "sale" or "sharing" of Personal Information under the CCPA with respect to California residents, and iEcho Americas provides the opt-out mechanisms described in this Policy accordingly.
- **Legal and Regulatory Authorities:** We may disclose Personal Information to law enforcement agencies, courts, regulatory bodies, or other governmental authorities where required to do so by applicable law, court order, or regulatory requirement.
- **Business Transfers:** In the event of a merger, acquisition, reorganization, sale of assets, or similar corporate transaction, Personal Information held by iEcho Americas may be transferred to the acquiring entity as part of the transaction.

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## 12. Changes to This Policy

iEcho Americas reserves the right to amend, modify, or update this Policy at any time with or without notice to reflect changes in our business practices, the technologies we deploy, the legal and regulatory landscape, or for any other reason at our sole discretion. Any material changes to this Policy will be communicated to users by posting the updated Policy on this page with a revised "Last Revised" date at the top of the document. Your continued use of the Site following the posting of any changes to this Policy constitutes your acceptance of those changes to the extent permitted by applicable law.

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## 13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, cookie management, or your data rights, you may contact iEcho Americas through the following channels:

**iEcho Americas**
**General Privacy & Data Requests:** sales@iechoamericas.com
**Mailing Address:** 1623 Main Street, Suite 311, Dallas, TX 75201

For technical or platform-specific opt-out requests relating to data held by our Third-Party Data Partners, please use the direct opt-out links provided in Section 6.2 of this Policy, as those platforms independently control and administer the data they hold.

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